A value based approach is the only way to avoid being seen as a commodity





A value based approach is all about capturing your share of the value you deliver to your customers.


And achieving the profit you deserve.



0203 1519391, info@commercialstrategy4.co.uk

Developing a value based approach

A value based approach is not simply a methodology ... it's a way of doing business.


Being focussed on your customers, what they value, delivering on that value and then being able to capture and retain your share are the key characteristics of this approach.


Whilst a Value based approach may not be right or appropriate for all businesses, it is the right and best approach for many.


And it provides the most effective way of making sure you don't leave money on the table AND that you achieve the profit you deserve and earn what you're worth for your expertise, time and effort.



Having a Strategy is all important

In my view having the right strategy is about ...


Being in the most valuable markets for your products and services.


Understanding what drives value for your customers.


Having profitable relationships with the customers that really matter.


Being differentiated by the results you deliver.

Achieving Pricing Power through giving customer Value and choice.

Communicate your Value in a compelling way.

Secure your Value by Negotiating effectively.

As part of a Value based approach, here are three crucial questions we make sure you are able to answer ...



Q What do your customers Value, what really matters to them.

Q What are your quantifiable value differentiators to your competitors, on the factors that really matter to your  customers.

Q What are the quantifiable results of those value differentiators to your customers.


Answering these questions is important in developing your approach.


Without tackling these issues you will not be developing your value strategy to it's true potential. 

"Andrew has been working with me on my business strategy and negotiation skills. Using his propriety tools has enabled me to be a lot more confident in my business dealings. I am much better prepared for any questions which may arise The tools he has provided will be continually used to enable me to be the best provider I can. Andrew is very approachable and easy to work with. I would recommend Andrew to anyone who wants to improve how they develop business strategy and their negotiation skills." (MD, Care Services).


"I have utilised their services while working as the Country Manager of Esker UK. They helped me with the Esker value proposition and demonstrated how I could create more value from Esker's products and services. Having an independent specialist outside my business gave me fresh ideas that had a positive effect on my profit margin and helped me close more sales opportunities. I would have no hesitation in recommending them to any business looking for these kinds of services." (MD, Esker (UK) Ltd).

Our Value Conversation RoadMap is a proven method of ensuing you build, realise, secure and protect your value throughout your relationships with your customers.


Fill in your details and I'll make sure you get the Value Conversation RoadMapTM.


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© Andrew Bailey