The four skills

The four skills you need to master and combine to Price without Fear

Value 


Discover, understand and quantify value and what's important to your customers
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Pricing


Value based pricing is the most profitable approach you can take
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Value communication and selling

Learn how to powerfully communicate and sell your value
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Negotiation


Secure and protect your value through negotiating with confidence and strength
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Combine the four skills and hit your Pricing Power™ sweet spot

Each of these skills on their own will have a positive impact on revenue and profit.

However, IF YOU combine these four skills to hit a sweet spot - a place where a combination of these factors results in the maximum impact for a given amount of investment in time, money and effort – THEN you get the maximum impact on revenue and profit, simpler, quicker and more effectively than any other way. 

BECAUSE this impact goes straight to your bottom line and your investment is low, payback quick and ROI is significant.
A simple, practical and structured approach to transform your business.
"Andrew understands business strategy better than anyone and his solutions always take into account the successful direction of your business. If you need to significantly improve your organisations growth and ultimately your future success, it’s worth you checking out Andrew's services.”
CEO, Exec Coach.
"Andrew was able to help us prepare for a critical contract negotiation by assisting us to identify our key strengths and establishing a logical framework in which to guide the negotiations. This enabled us to maximise our negotiation position and undoubtedly helped us to achieve the best possible outcome. His mentoring approach built confidence and enabled us to approach negotiations with a stronger and more positive outlook".
MD at Smith and Morris Retail Ltd.
"Andrew's passion for negotiating has helped myself and my Team to gain a better understanding of negotiating. This had led to better negotiating which in turn has helped us achieve better results. Everyone should regualry review their negotiating skills."
Channel Manager, National FMCG.
"Andrew knows his pricing inside out and back to front. He knows the theory and the practical. He knows how to get C suite buy in and then get it actually implemented at the point of purchase. Apart from all that he's a great sounding board, completely trustworthy and a good guy to have on board."
Marketing Director, Global Manufacturing Co.
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