My point of view...

 Most people struggle to come up with the right word, phrase or comment just when they need to. Or they lack a process to follow to get the results they want. I’m no different. I’ve struggled too. It leaves you feeling frustrated and annoyed, like you’ve let yourself down or like you’ve missed an opportunity. I know; I understand.

Retaining the knowledge at front of mind when you need it; using your skills effectively on demand; and saying the right thing, in the right way, at the right time take work and practice.

We’re not born with these skills. With guidance on what works and what doesn’t, we can develop them. I believe that anyone, in any business, in any sector, with the right knowledge, processes and tools can achieve the results they want. I want to provide that knowledge, those processes and those tools to help people attain the results they desire and deserve.

For 20 years, I’ve been using the knowledge, processes and tools I’ve created to help marketing people create differentiation, product teams develop propositions, commercial teams increase the price of their products, and sales people win more deals, more quickly. And to help businesses make more profit.

This is an approach that’s been proven in multinational and micro-sized companies. An approach that’s enabled me to deliver results for businesses for over 12 years. An approach that gets recommended.

The question is will this work for you?

The methods, tools and techniques are proven – both academically and, more importantly, in practice. I’ll show you case studies where people and companies have made the transformation from fear to confidence, and are getting the results they deserve.

The answer is that, yes, it will work for you

Understand the ideas. Mould them to your business. Take action and implement them. Be consistent. Over time, you’ll evolve the techniques to suit you. New skills will become habits. Habits will become a way of life. A way of life will deliver sustainable results year after year.

Making sure it happens

I’ll give you the knowledge you need.

I’ll take you through the simple how-to steps.

I’ll help you build practical tools you can use.

And I’ll make it stick.

So you can achieve repeatable results more quickly, more easily and more efficiently, with greater certainty and less risk.