Workshop Programme

Simple, practical, 'how to ' steps to help you achieve the pricing and fees you deserve for the value you deliver





0203 1519391,

The Value of this Workshop

Here’s what others have to say …


"Andrew is an excellent mentor and extremely knowledgeable. He posed questions that made me think about the bigger picture and truly understand what value we add to our customers. I would highly recommend his services to any company." Sales Engineer, Manufacturing Co.


"We have worked with Andrew for over a year now as a Growth Coach and Mentor. Andrew provides us with a wealth of knowledge and experience. He is a very good listener and asks the right kind of questions to get you thinking outside of the box. An expert on pricing and sales and, an overall good guy. I wouldn't hesitate to recommend Andrew and look forward to working with him in the future." (MD, Tech. Co.).


This Workshop Programme is designed to help you and your business transform your Profits by giving you simple, practical methods and 'hands on' support in the crucial areas of Pricing, Value Communicating/Selling and Negotiating - activities proven to have the biggest and quickest impact on profit growth.

“Only 1 in 3 companies are able to achieve the level of pricing and profit they want and deserve … Yet, companies with Pricing Power are 33% more profitable.” (source:SKP, 2014).

So, if you don't have Pricing Power you're not achieving as much as you could be, should be and are missing out on profit. 

When was the last time you received help and support on how to use THE most powerful profit lever in your business?

This Three Day Workshop Programme is designed for;
Companies who are ambitious and want to grow their profitability and returns.

Who ...
  • Want to know how to Grow Profit in the most powerful way with little risk or investment.
  • Want to understand and take action on opportunities they might be missing out on.
  • Want to stop being commoditised and having to compete on price.
  • Want to tackle price objections effectively and realise the prices and margins they want.
  • Understand the power of price increases and the need to make these increases stick without losing customers.
  • Don't know how to set the prices of their products (and new products) and services in the optimum way that helps customers buy.
  • Want to learn how to use Pricing Psychology to achieve better prices and margins.
  • Find it difficult to be differentiated to their competitors.
  • Are unable to communicate and sell their value in a compelling way.
  • May be undervaluing their products and services and depending on lower prices to win business.
  • Want to improve closing rates and win more business at higher margins.
  • Need to Secure and Protect their margins through effective negotiating.
And are ...
  • Excited by the opportunity and possibilities for their business and what they could achieve.
  • They're ambitious, want to improve and make a difference.
And therefore ...
  • Achieve the profit they deserve.
  • Earn what they are truly worth.


The Workshop structure ...


You'll learn how to ...

  • Be in the right markets for your expertise and services.
  • Target the most valuable customers that matter to you.
  • Create a product and service offering that you can sell to more customers and so maximise your profit.
  • Develop a coherent, focused value-based pricing strategy.
  • Implement techniques to manage pricing effectively for immediate profit.
  • How to use the Psychology of Pricing techniques.
  • Increase your prices without losing customers.
  • Structure your terms to make sure you get paid on time and in full.
  • Differentiate yourself from competitors and avoid being treated as 'just another supplier' or a commodity. 
  • Successfully communicate and sell the value of your products and service, even to price-driven customers.
  • Stop feeling under pressure from customers and competitors to reduce your prices/rates.
  • Negotiate effectively to secure and protect your value against skilled buyers or aggressive tactics.
The Workshop Programme includes ...
  • Our Pricing Review to understand where you are now and your opportunities. 
  • Our Negotiation Capability Assessment- identifies your strengths and skills to develop.
  • Learn recognised and proven theories and have access to the latest thinking.
  • Practical 'How to ...' tools such as our Value Selling Playbook™.
  • Use simple, practical and effective methods that are proven to work.
  • Accountability tracking through ongoing reviews.
  • ROI assessment to ensure you are achieving the results you want.
  • email support and questions answered by me as you go through the programme.
  • Invites to Webinars/workshops.
  • Access to additional Training (additional investment).
The Value to you ...

I've helped many clients who were struggling to achieve the prices, rates and fees they wanted which was causing them to miss out on profit and suffer from the frustration and annoyance of doing highly valuable work and not getting rewarded for it.

These methods, tools and techniques have been successfully used in many sectors - if you think they're not for you, or can't be used in your business, I'd urge you to think again and think about what you may be missing out on.

Because you will be working on the areas that are proven to have the most powerful and immediate impact on profit you will see an immediate return on your investment in the programme.

In my experience - and the results of my clients - you should expect to achieve at least a 20 times return on your investment in the Workshop within months.

Here’s what others have to say …

"Andrew is an Expert. Having spent years in giving strategic advice to top business leaders, he is able to instantly assess what is the underlining problem and suggest the best ways to overcome it. I am fortunate that our paths crossed." MD, Law Practice.

"Andrew understands business strategy better than anyone and his solutions always take into account the successful direction of your business. If you need to significantly improve your organisations growth and ultimately your future success, it’s worth you checking out Andrew's services.” CEO and business coach.

"Andrew knows his pricing inside out and back to front. He knows the theory and the practical. He knows how to get C suite buy in and then get it actually implemented at the point of purchase. Apart from all that he's a great sounding board, completely trustworthy and a good guy to have on board". Marketing Director.

"Andrew was able to help us prepare for a critical contract negotiation by assisting us to identify our key strengths and establishing a logical framework in which to guide the negotiations. This enabled us to maximise our negotiation position and undoubtedly helped us to achieve the best possible outcome. His mentoring approach built confidence and enabled us to approach negotiations with a stronger and more positive outlook." MD market leading on retailer.

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