I believe we should all achieve the rewards our expertise, time and effort deserve 





My distinct point of view on the most effective way to increase profit.


Developed through knowledge, research and practical work.




0203 1519391, info@commercialstrategy4.co.uk 


I am driven by the belief that really effective pricing is the most powerful way to grow revenue and profit, yet it is the least understood, most under managed and under utilised profit lever. I am dedicated to promoting the Power of Pricing to enable businesses to achieve their potential.


I believe our businesses are capable of achieving so much more. That there are profit opportunities that we're not realising, and that we all have the ability to build the skills and knowledge to achieve this potential.


As business owners/leaders we should look to THE most effective and efficient way to grow profit, and when we do we reach a position of Pricing Power, we achieve the higher profit we deserve and the professional and personal fulfilment that comes with greater success. 


So my work has been to create a system that gives business owners, companies and organisations the skills, confidence, tools and techniques to discover, unlock and maximise the power of Pricing. The High Impact Profit Growth system is a set of 7 disciplines, tools and techniques that enable Pricing Power to be yours.


Designed and delivered to be simple and practical and give you actionable steps to help you achieve the profit you deserve and earn what you're really worth.


Through this system I've helped make a significant difference to my many clients, to help them be more successful and in turn achieve my own success and fulfilment.

My point of view ...

Companies who invest in developing their Pricing expertise are able to generate higher margins and differentiate themselves in a profitable way. 

My approach is focussed on combining four factors and hitting the sweet spot - where they combine - to give you the maximum return for your expertise, time and effort.


The High Impact Profit GrowthTM approach is a set of simple, practical and actionable steps to hitting this sweet spot and turn Pricing Power into a reality.


If you want to feel excited, successful and fulfilled as you win more deals, more often and at higher value,


and in turn earn the profit you deserve for the value to bring to your customers - then you'll find our approach to growing your profit invaluable.

We know the quickest and easiest way to improve profit is through a value based marketing strategy, better pricing, value selling and great negotiating skills.



To maximise the benefits of Pricing you have to combine these skills ...  you have to be in the most valuable markets, have relationships with the customers that matter, be able to communicate and sell your value and negotiate effectively.



The High Impact Profit GrowthTM system focuses on hitting the sweet spot - where a combination of Marketing strategyPricingValue selling and Negotiating combine to give a maximum impact for your investment in expertise, time and effort.


Personal attention ...


We want to be relevant, impactful and always focused on your long term, sustainable success.


Simply offering you the specialist help you need without the costs you don't. 


Working with many businesses enables us to take all the good bits from our experience and more importantly how to avoid the bad bits. It's about helping people get things done.


All work is done either by myself, Andrew Bailey, or personally managed, so you get the most personal, bespoke and professional attention throughout our relationship.


Continuous personal and professional development is crucial in ensuring our solutions are the right ones.


MBA and BSc.


Fellow of the Chartered Institute of Marketing.


Fellow of the Chartered Management Institute.


Fellow of the Institute of Consulting.


Fellow of the Institute of Directors.​


Member of the Professional Pricing Society.


Qualified mentor and coach.

Accreditations and Associations

Through commercial strategy 4 I have been accredited and designated a preferred supplier by;


East Mildlands Development Agency, Advantage West Midlands, Business Link, Business Growth Service, Dept. of Business Innovation and Skills, Business in the Community and worked with the Institute of Directors, Chartered Institute of Marketing and Chambers of Commerce.


A guest lecturer with Nottingham Business School (Nottingham Trent University), course leader on their Executive Education Progrmme and delivering guest lectures at Warwick Business School.


An education trust Board member and non executive director.


Coach and Mentor to business leaders.

we make sure you achieve results by

delivered through

Our Values and guiding principles ensure a focus on results


Customer Focus - our solutions are bespoke and personalised, tailored for your specific needs and circumstances.         


Excellence - aspiring to achieve the highest standards where everything counts in achieiving goals. 


Ambition - setting high expectations, inspiring growth, development and great performance.                                           


Agility - the speed and flexibility to respond to you when you need support.  


Simplicity - we practice simplicity in everything we do.


Practical - as practitioners we know what works and what doesn’t, we build proven and practical strategies that can be executed brilliantly.    


Integrity - a commitment to always doing what is right. Being objective, straight talking and behaving with integrity and respect.      


Sustainable - developing your capability for now and in the future so you can enjoy improved performance year after year.  


We are passionate about helping businesses be better, the quality of the Programmes we deliver AND passionate about the way we do business. Our dedication to quality, excellence and attention to detail in everything we do is of great importance to us.


.... and being defined by what we do.

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© Andrew Bailey